ROLE
YEAR
INDUSTRY
Web Designer
2025
Construction
Sinh Nam Metal
Redesigning Sinh Nam’s digital presence to elevate Vietnamese façade expertise onto a global stage.
Sinh Nam, a member of Coteccons Group, is a leading Vietnamese facade company specializing in high-quality aluminum and glazing systems.
Partnering with Project Pluto, I handled the complete UI/UX redesign of Sinh Nam’s website with end-to-end process - from covering art direction, ideation, wireframing to crafting final UI in Figma with interactive prototypes and seamless developer hand-off - aimed at strengthening Sinh Nam’s brand and positioning it for international markets.
Art Direction
Blending legacy and progress, I created the art direction that keeps Sinh Nam’s core branding elements intact while introducing a fresher grid, professional vibrant facade imagery, and modern UI layout to express its vision of growth, innovation, and sustainability on a global stage, appealing to both local and international partners
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Design System
I developed a component-based design system in Figma that retained Sinh Nam’s core brand colors, type, and iconography while expanding them into scalable tokens, responsive layouts, and reusable UI patterns - enabling faster iteration and seamless developer hand-off.
Transforming Sinh Nam’s existing visual identity into a versatile, web-ready system that not only preserves brand recognition but also strengthens its digital presence and supports consistent experiences across touchpoints - laying the foundation for growth of Sinh Nam in international markets.
Final Design
The new interface elevates Sinh Nam’s identity into a forward-thinking, web-first experience. It signals innovation and reliability to prospective clients and partners while making it easier to explore services, projects and achievements. This is more than a redesign - it’s a launchpad for Sinh Nam’s next stage of global expansion.
We’re excited to see how this new look will strengthen brand perception, attract global partners and drive future growth.
