FundX

A "next-gen investing space" positioning to retain, convert, and grow a generation of smart, digitally native investors.

FundX is a cutting-edge investment Web App platform designed to empower modern investors with diverse financial opportunities, whether you're looking to invest in stocks, digital assets, or emerging startup projects. I created design of FundX from scratch to finally deliver a clean, futuristic, easy-to-use visual interface with clear navigations and a seamless user experience that evoke trust, innovation, and financial growth.

Problem Statement

Modern investors, both seasoned and new, are overwhelmed by complex, fragmented financial platforms that lack transparency, accessibility, and cohesive user experiences. They crave a reliable, intuitive environment that simplifies decision-making, builds trust, and keeps them ahead in emerging markets like crypto, NFTs, and digital assets.

72%

Users abandon investment apps due to poor UX, lack of transparency, and information overload
(source: UXCam 2023)

57%

First-time investors feel “overwhelmed” by complex financial interfaces and jargon
(source: Deloitte Digital 2023)

22%

Platforms offer a unified interface for traditional + modern asset classes
(source: Fintech Futures 2024 Forecast)

Target Audience

FundX aims to democratize smart investing by building a future-ready platform that bridges traditional and digital asset opportunities. Our mission is to empower both seasoned investors and curious beginners with a seamless, intuitive, and transparent experience - combining institutional-grade tools with a minimalist, tech-savvy design.

By offering access to diversified portfolios and projects - from blockchain and stocks to NFTs - FundX is shaping a new era of confident, informed investing for everyone.

Roadmap

FundX bridges the gap between traditional and futuristic investing through a dual-focused experience.

User Flow

FundX User Flow - Designed for Clarity, Control and Confidence

FundX prioritizes intuitive onboarding and seamless investing across all user types. New users are guided through a step-by-step tutorial and gently prompted to connect their wallets and acquire an entrance ticket. Without a ticket, users can still explore products in a read-only mode - offering value upfront without friction.

Once onboarded, users with tickets gain full functionality: browsing investment opportunities, viewing detailed metrics, and confidently investing via a transparent, simplified process. For advanced users holding NFT-based funds, additional tools unlock within the marketplace and personal dashboard - enabling them to track performance, manage tickets, and even resell assets.

Each flow is optimized to reduce decision fatigue, increase transparency, and support different user mindsets - whether exploring, investing, or managing assets.

Design System

The FundX design system is crafted to bridge professional-grade investing with accessible, user-first design.

The use of Neue Montreal typography, high-contrast color hierarchy, and modular components ensures consistency across platforms while optimizing mobile responsiveness. Custom icons and data-driven illustrations enhance clarity, guiding users from onboarding to investing without friction. This system supports FundX’s mission to democratize smart investing - turning intimidating financial tools into intuitive, visual workflows that drive trust, engagement, and conversion. Aligned with the 2025 design trend toward calm technology and utility-focused interfaces, FundX positions itself as both future-ready and investor-centric.

Final Design

FundX Web App embraces a modern, futuristic aesthetic with a clean blue-purple gradient theme that evokes trust, innovation, and financial growth.

The minimalist UI ensures a seamless user experience, with clear navigation, bold typography, and engaging data visualizations.

The sleek card-based layout highlights investment opportunities in a structured, intuitive manner, making financial decision-making effortless for users.