ROLE
YEAR
INDUSTRY
Full-stack Graphic Designer
2023 & 2024
Healthcare
Matida App Vietnam
The first AI companion program for moms-to-be in Southest Asia.
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Matida App is designed to guide moms through a healthy, happy pregnancy with features like weekly tracking of maternal and fetal health and Tida AI—an ultra-fast assistant that answers questions in just five seconds! I helped design App Store screenshot, improve some in-app UI for a more user-friendly experience and create the social media campaigns/ads from scratch.
Our Story In Numbers
We've reached milestones together, redefining success in the industry. Let's celebrate our shared journey of growth, innovation, and impact.
10K+
Users in 3 months
17K+
After 4 months of launching
#3
Healthcare/Fitness Apps - Vietnam
#237
Top Apps - Vietnam
Introducing:
Matida App is a intelligent companion for a confident pregnancy journey, trusted by thousands of Vietnamese and South Asian women! With modern UI and seamless navigation, it offers offers expectant mothers several standout features - All in one joyful designed space made just for moms
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In The News
Discover where our Matida App has been featured in some popupar Vietnamese newspapers dedicated to women and health.
Creating Matida Quiz
Badge UI
Unlock Motivation with Matida Quiz Badges
The Matida App turns learning into play with its vibrant quiz badge collection. As users complete interactive quizzes, they earn charming, themed badges that celebrate their progress through each trimester. My mission was to design bright and fun badges for each quiz, using consistent and tech-savvy colors with overall app design system. This gamified experience keeps moms motivated, engaged, and excited to keep learning on their journey to motherhood.
Designing App Store
Screenshot
Clear, Caring, and Empowering: Matida’s App Store Experience
Matida’s App Store screenshots are thoughtfully designed to showcase its core features while resonating emotionally with modern moms. Each screen uses bold, readable text and warm, supportive visuals to highlight how the app supports users - from week-by-week tracking to expert workshops, AI-powered chat, and learning assessments. My design solution is a layout flowing like a guided story with happy color tones and playful geometric shapes, making it easy for potential users - targeted gen Z moms (and investors) to quickly understand the app’s value as a trusted pregnancy companion.
Visualizing Social Media
& Digital Ads
Boosting Brand Awareness on Social
I created engaging, visually consistent social media designs that helped Matida build trust and brand awareness since launching, highlight key features like Tida AI, and grow its online presence - driving awareness and user interest across platforms, while maintaining brand identity and overall consistency through diverse social platforms.
Revising Pitch Desk
The clean and minimal layout, combined with a warm color palette, ensures clarity and engagement. Each slide effectively communicates key aspects of the business - problem, solution, market potential, and product features - using structured typography, strategic imagery, and subtle graphic elements. The design maintains a professional yet approachable tone, aligning with the brand’s mission to provide digital support for modern mothers.
Improving Baby Tracker UI
Track Your Baby’s Growth, Week by Week
Follow your baby’s weekly growth with friendly visuals and playful fruit comparisons. Designed to feel warm and approachable, it turns complex data into a comforting, easy-to-understand journey.