[ Type ]
Brand Identity
[ Description ]
Imagine a world where the future of technology and finance is shaped by voices from every corner. At Women In Crypto, we’re not just imagining it – we’re building it. Based in Vietnam and spanning the globe, WIC are here to ignite women’s passion for Web3, blockchain, and crypto. Join WIC in pioneering a space where everyone, especially women, can lead, innovate, and thrive.
[ Year ]
2024
WOMEN IN CRYPTO
[ What I Did ]
Art Direction
Brand Identity
Website Design
[ Design Concept ]
The brand identity for Women In Crypto is bold, modern, and empowering, representing a progressive approach to the traditionally male-dominated tech industry. The design combines vibrant gradients, minimalist typography, and a sleek aesthetic that conveys both innovation and inclusivity.
The logo uses a combination of serif and sans-serif fonts, blending classic elegance with contemporary minimalism. This represents a balance between tradition and modernity, aligning with the innovative nature of cryptocurrency while emphasizing professionalism. A neon-inspired gradient of lime green, pink, and purple, gives a fresh and futuristic look that resonates with the tech-savvy audience. The words are carefully chosen to inspire confidence and motivate users to participate in and benefit from the platform’s offerings.
[ Programs ]
Adobe Illustrator
Adobe Photoshop
Figma
Jitter