[ Type ]
Brand Identity
[ Description ]
Twogether We Read is a brand dedicated to offering pre-loved children’s books from the UK, with a mission to encourage reading, learning, and bonding between parents and children. The brand emphasizes sustainability by repurposing used books and aims to provide affordable yet high-quality reading experiences for families.
[ Year ]
2024
TWOGETHER WE READ
[ What I Did ]
Art Direction
Brand Identity
Stickers Design
[ Design Concept ]
The Twogether brand identity revolves around the theme of connection, warmth, and shared moments. The logo creatively uses a lowercase, playful typeface to represent the brand’s friendly and approachable nature. The lowercase format of “two-gether” gives a sense of casualness and inclusivity, suitable for a children-centered brand. The color palette combines soft, vibrant shades like teal, pink, and orange, evoking a sense of fun and warmth.
Icons like “happy MOM,” “happy CHILD,” “Made with Love,” emphasize the brand’s focus on joyful parent-child interactions. The infinity-inspired logo, coupled with friendly icons, enhances the visual appeal, creating an emotional connection with customers.
[ Programs ]
Adobe Illustrator
Adobe Photoshop
Jitter