[ Type ]
Social Media Design
[ Description ]
Matida App was created with the desire to accompany mothers on a journey of healthy and happy pregnancy. Not only does it focus on the baby's health, but it also ensures that mothers receive attentive care, creating a conducive environment for optimal development.
Compared to other available apps for mothers and babies, Matida App offers expectant mothers several standout features, such as tracking maternal and fetal health week by week and reminding them of prenatal check-up milestones. Tida AI—a specialized artificial intelligence for pregnant women developed by Matida—provides answers to countless questions in just five seconds throughout the pregnancy.
[ Year ]
2023-2024
MATIDA APP VIETNAM
[ What I Did ]
Social Media Design
Digital Ads Design
Videos Editing
App Banners Design
App Store Screenshots Design
[ Design Concept ]
The social media and ad designs embody a vibrant, modern, and approachable aesthetic, aligning with the tech-savvy, community-driven, and lifestyle-focused preferences of the target audience (Gen Z moms). The visuals focus on empowerment, practicality, and connection while maintaining a clean and friendly style. Soft pastel tones (pink, lavender, yellow) combined with bold accents to create a balance of warmth and energy. Rounded shapes and playful elements like bursts and soft gradients add a friendly, dynamic vibe. Lifestyle-driven photos (yoga, forums, baby tracking) resonate with Gen Z values of self-care, health, and community.
While working for Matida, I together with the team successfully grow social media channels and increase organic reach and contributed to get investment from Iterative23. Since launching, the app has attracted over 10,000 users within 3 months, receiving positive feedbacks from users and Board of Directors.
[ Programs ]
Adobe Illustrator
Adobe Photoshop
Figma
Capcut
Jitter