[ Type ]
Packaging Design
[ Description ]
Welcome to BLUCOA, Australia’s premier chocolate brand that marries indulgence with wellness. Crafted from the finest cocoa beans, BLUCOA offers a luxurious chocolate experience infused with collagen, renowned for its benefits to both body and beauty. Our delicious chocolates not only satisfy your sweet cravings but also support healthy skin, hair, and joints. At BLUCOA, we believe that self-care should be a treat, and with every bite, you can indulge guilt-free while nourishing your body from the inside out.
[ Year ]
2023
BLUCOA CHOCOLATE
[ What I Did ]
Packaging Design
Website Design
[ Design Concept ]
The visual tone of BLUCOA’s design is modern, refined, and luxurious, aimed at consumers who value both aesthetics and wellness.
The packaging design for BLUCOA incorporates geometric patterns, bold color contrasts, and elegant typography, creating a visually striking and contemporary look. A mix of deep blues, warm earth tones, and vibrant pops of orange and purple signify luxury, health, and flavor. The blue tones reinforce the brand name, while the accent colors help differentiate product flavors.
The website design reflects the luxury and health-oriented aspects of BLUCOA, with a sleek, user-friendly layout. Large, high-quality images of chocolate and beauty-focused visuals, immediately convey the dual promise of indulgence and self-care. The “Chocolate that loves your body” tagline draws attention to the wellness aspect.
[ Programs ]
Adobe Illustrator
Adobe Photoshop
Figma